Co-owner and Director of Operations at Endonatura Labs, a company focused on cannabis research and product development. Founder and Director of CannabiSalud, the first Latin American symposium on medical cannabis for health professionals in Mexico.
In 2014 she moved to Denver, CO to become part of the sales team and public relations department at Charlotte’s Web Hemp. Lorena obtained her business operation experience working with Concentrate USA, a company dedicated to indoor cultivation and dispensary management in Colorado. She has a BA degree in Cinematography and Communication. Lorena is considered one of the main voices of cannabis advocacy in her country, which has given her the opportunity to become an International Speaker and Policy Advisor.