Anthony Wolch is a Partner & Chief Creative Officer of The Beyond Marketing Group and a creative leader with more than 20 years experience in the advertising and marketing industry. Anthony’s traditional advertising experience eventually led him to the world of digital culture discovering new opportunities to express a deep passion for storytelling. Globally, Anthony has created advertising campaigns for Google, Coca-Cola, Audi, Nike, Kellogg’s, REMAX, Wal-Mart, Bank of America etc. Wolch founded a process called ‘Creative By The Numbers’, which distils mathematics, data and analytics into powerful creative ideas, and has helped brands transform the way they communicate with consumers in a radically changing landscape of media platforms.
“As Beyond applies Creative by The Numbers to the cannabis industry it allows us to create, reinvent and birth brands that people are magnetically attracted to. Beyond Marketing developed a proprietary Science Of Branding in the cannabis space – invaluable for any cannabis innovation company. Additionally applying this specifically to medical, indoor, greenhouse brands, tech, tissue culture & distillate.”
Mr. Wolch’s work as been recognized by all major industry award shows including Cannes Lions, The One Show and Eurobest. Anthony currently focuses on Pioneering Whitespace for Brands™, guiding business decisions and driving business results across the areas of brand development, brand narrative, social, digital, content & experiential/events. This process mathematically maps and addresses new opportunities for brands – opportunities to easily maneuver and grow in a crowded marketplace. Anthony studied Executive Leadership at HEC in Paris, User Experience at Adaptive Path in San Francisco, Fine and Performing Arts at Simon Fraser University, Advertising & Design at both The Ontario College of Art and George Brown College, and Life Drawing at the Central Saint Martins College of Art and Design in London England. Anthony has been invited to speak and lecture at conferences and Universities on a number of continents. His personal website can be found here: www.anthonywolch.com